Banner Advertising is Exactly Like Billboard Advertising – Only Different!

Outdoor advertising and banner advertising both consist of placing a strategic marketing message in front of a massive amount of potential clients. We advertise our message to this “Traffic” hoping to attract some of the “people passing by” to come into our store or contact us for more information. Traffic on the road verses on a webpage is essentially the same. The more people whom travel a road or the more people that visit a webpage obviously determines how mush exposure we get for our ad.So, how are they different?Our first obvious difference is where our ads or billboards are located. We all know billboards are on the side of a particular road or highway. Banner advertisements consequently are located on the side, top or bottom of a webpage(s). You have seen them and have probably clicked on a few searching the internet for your hearts desire.Now let’s get into the BIG differences that you need to understand before investing your advertising budget into one or the other.Read this and you will know which billboard advertising method will work best for your business!Market Exposure:Billboards: Predefined locations on certain streets or highways. Depending on the location you choose, or can get, will dictate how much traffic you receive. You can obviously target more locations for increased exposure should you be comfortable with the expense of multiple billboards.Banners:Full control to place an ad or multiple ads on any relevant webpage in a single city, state, country or All of the above! You can have ads showing up on an unlimited number relevant websites increasing your exposure to unlimited prospects and spreading your business reach.Customer Targeting & Tracking:Billboards:Considered minimal targeting. You have no control over the needs or desires of the people driving past your billboard. None the less, billboard advertising is great for branding your business in your hometown or the cities you obtain locations in. Tracking results can only come from asking every customer that comes to your business or website “How did you find us?”Banners:You target your customers by advertising to them on webpage’s closely knit to your industry. If you sell automotive accessories you can place your advertising in front of only people who would have a need or want for floor mats or trailer hitches. Now you have a steady stream of “Targeted” Traffic. Tracking is set up to run automatically and accurately so you can eliminate wasteful spending and put your money where the sales are.Cost:Billboards:Average minimum for Cookeville, Tennessee is around $400 Bucks a month and does not include set up. Nashville, TN will run you significantly more averaging around $800 Plus dollars a month. Additional charges occur when you want to change your message. Higher monthly charges apply for upgraded digital billboards, however, your message and marketing can change repeatedly.Banners:Average minimum for set up is under one thousand dollars. You choose how much $$$ you want to invest per month in ad spend, run as many ads as you like and choose from; Image Ads, Text Ads or even Video Ads. Only pay for the customer traffic that decides to click on your ad and visit your website.How does banner advertising work?Banner advertising consists of placing banner ads (boxed image ads) on relevant web pages across the internet. The major search engines such as Google, Bing and Yahoo offer advertising on what they call the “content network.” Once you have set up an advertising account with your search engine of choice you would upload your image ad and tell the search engine to place your ad(s) beside content that is similar to what you are promoting.For example purposes lets say you own a flower shop and want to promote your fabulous wedding bouquets. You set up and design a catchy image that tells customers that you are the florist of choice for wedding bouquets. When someone visits a popular wedding website, or any website where wedding bouquets are relevant, your ad will display somewhere on their page. This potential customer did not intentionally do a search for flowers but it is a given that any bride will insist on a gorgeous bouquet for her wedding. Therefore, when the searcher lands on this popular site there attention is taken from the site to your ad. They click it and visit ‘Your’ website to discuss buying their wedding bouquet from you.Outdoor Billboard Advertising vs. Online Banner AdvertisingOutdoor Billboard Advertising is…Great for localized branding by keeping your name out in the public eye.
Good for consistent local exposure to customers who may need your services.Banner advertising is…Capable of exposing your business across the globe.
Targeted to reach your precise customer no matter where they live.
Less expensive long term.Outdoor Billboard Advertising has great results for many types of businesses and will always be a great means of advertising as long as people have cars. Banner advertising is pretty darn close to the same thing – well, except for the differences!You know your business better than anyone and hopefully with this information you can decide what advertising method is best for your bottom line. The internet is changing the way people shop for products and services. Could you see increased business and revenue by expanding your reach on the “Internet Super Highway?”

Decrease Automotive Gas & Fuel Costs – Your Auto’s Air Fuel Filter

Your car air’s filter is one of the most taken for granted components of your automobile – be it car, truck, S.U.V. or van. Left alone it will do a good job announced – cleaning the engine intake air of dangerous dirt and grime. However ignored a dirty air cleaner can easily slow down and impair your car’s performance, acceleration, overall engine running health and easily decrease your gas mileage by 10 % or even more. In these days of high gasoline and fuel costs anything you can save to decrease your overall running costs of your vehicle is money in the bank to you and money in your pocket.It can be said that overall cars need both a tremendous and enormous amount of air to breathe on a regular ongoing basis. About an astonishing whole 9,000 gallons of air are used up for every gallon of gasoline your automotive vehicle uses. By anyone’s reckoning and count that’s a large volume of air. It is most important, if not essential for the smooth running as well as long life of your car that the air is breathes is clean, that is free of dirt, dust and grime. This is the job of your “air cleaner”.A breather hose called a “snorkel” actually carries the air from outside the car into the air cleaner. En-route this intake air is heated by hot air that has been redirected from the engine by the pre-heated air-intake system. The air passes through the air cleaner, a container that houses the air filter- which is the workhorse of your vehicles cleanup detail. Most air filters are basically made up of pleated folds of paper, a heavier almost cardboard type of paper, whose job is catch the dirt and grime, which is in the outside air and atmosphere before it can get down into the finely machines engine parts and components of your precious, reliable auto engine.The air filter in your car can be though of just like the furnace filter in your home furnace. The air filter in your home heating system will clog up with dirt and debris as it is used throughout the year and therefore must be cleaned , maintained and replaced on a regular and ongoing basis as your utilize this machinery. Your car air filter is little different. The difference is that you may be unaware of the maintenance , inspection of and cleaning of air filter of your car , that it needs to be replaced on a regular basis as well and that a dirty or unclean air filter can cost you big money on your fuel bill very quickly.In the end it can be said that paying attention to your air filter of your car is a very simple matter. When you have the oil of your vehicle changed, or if other work is being performed on your automobile – simply ask the mechanic or maintenance technician to “check the air filter”. It’s a simple process, in most cases, that is simply done under the hood, with little fuss or muss, and could be done in a second. Either the air filter will be clean and OK , it may be a bit dusty , which a simple blow out with compressed air blowing the dirt out of the filter backwards with a simple whoosh of compressed air or at the worst the air cleaner will be replaced with a new one. Since it’s a simple pull out and replace process automotive shop labor repair costs for this process or air filter replacement should be little more than the cost of the new air filter.Paying attention to your automotive air filter and its maintenance and attention to on a regular basis can be among the easiest and simplest ways to improve your gas mileage, reduce your automotive fuel costs, improve engine performance and improve engine life and reducing repairs. It’s all about maintaining your automotive vehicle to improve reliability, life of your vehicle while leaving you with extra cash in your pockets.

Business English and the Automotive Industry

There is a real challenge out there as the Automotive Industry ‘globalises’ – experts in a number of disciplines from Sales to Design, Engineering to Manufacturing are having to talk to each other across continents. This brings so many challenges, both for the business and the individual. Companies like Nissan and Renault have important alliances in place, and most automotive manufacturers are present in China, working with local industries.The ChallengeEnglish is the global language of the Automotive IndustryThere are ever increasing demands on Automotive executives:International TravelInternational Companies & AlliancesShared, Time-pressured Development programmesInternational Meetings – face to face, on the phone, even on TVInternational Communications – e-mails, letters, video conferencingGlobal Experts in Design, Sales, Engineering, Manufacturing, Finance who have challenges when trying to get their expertise across.The Personal ChallengeImaging the difficulties posed by the following examples:1. “He’s wrong!” – but how do I tell him that politely?2. “That’s not the best way” – but how do I tell them what is the best way in terms that they will understand and without offending them?3. “I’m thirsty” – but how do I ask for a drink around here?4. “I’d really like to see the way that he calculated that” – but how do I ask him?5. “I don’t want to eat here, I’ve heard it’s no good!” – but how do I let them know?6. “That’s a lousy deal!” – but how do we discuss this in the kind of detail I want to go into??7. “I really want to understand what makes this colleague / customer ‘tick’ – it would make this project / negotiation much easier” – but I’m stuck for words! English is too difficult!The SolutionThe Automotive giants and their suppliers need to get their experts ‘up to speed’, NOW. International alliances and cooperation means more travel, more meetings and more and more shared projects and platforms. There are various options available to employers to enhance their employees’ skills in English, especially to those in Japan, Korea and China. The best option has to be one-to-one tuition in the UK, Australia or the US. Good training (which can also be carried out in-house, or in a language school either ‘at home’ or abroad) enables international experts to communicate easily and with confidence, so that a car-makers’ ideas and agenda are definitely put forward.Too often during my career in the industry I have watched Japanese colleagues struggling to communicate their point of view (and therefore that of their employers!) to people from very foreign cultures. My favourite example of this is sitting in a car in the UK, next to a Turkish gentleman, and hearing one half of a conversation he was having with a Vietnamese gentleman who was speaking from his desk in France where he works for a German company – all about a project for a French customer for parts that would be manufactured in Turkey for a Romanian factory! All of this was in ENGLISH!