Responsibilities of the Publisher in PPC Advertising

Advertising is necessary for every product to sell because advertising creates awareness of your product or service in the targeted customers. Without proper advertising strategy, a product cannot be sold to thousands of customers in short time. Online advertising is an effective form of advertising method that the most ad owners use. Online advertising can be done in many ways and PPC advertising is the most popular way to advertise a product or service. Google is the leader in PPC advertising network and has more than 80% of the total website traffic. So advertising with Google means that the ad will be published at the online places having the maximum hungry searchers.What is PPC advertising?The term PPC means “Pay Per Click” and PPC is the abbreviated form of this type of advertising. According to the Pay Per Click advertising, a publisher is paid only if a visitor hits an ad floating on the website of the publisher and reaches to the site of the ad owner. In this type of advertising, the publisher is paid for every click that takes a visitor to the site of ad owner from the site of publisher. Publishers have liked this advertising most because their job is only to motivate a user or a visitor to click the ad and as soon as the ad is clicked the amount in the account of the publisher increments. This increment is the cost of the keyword for which the site of the publisher was optimized.Responsibilities of the PublisherThe more hits a site gets, the more money will be earned by the publisher. So the earning of the publisher depends directly on the traffic he sends to the site of the ad owner. The publisher could motivate a user or a visitor to click the advertisement by providing them unique and quality content in the page. There is the number of activities that a publisher must do to achieve his goals. These main of these activities are keyword research and writing unique and quality content that could retain a visitor till the end of the page and motivate him to click the advertisement. Keyword research must be done to find those keywords that have the potential and are not saturated yet.Yahoo and MSN are the other best PPC type of advertising networks ranked after Google. So if you own a site and want to earn serious money without selling anything then register a publisher account with Google and start publishing unique and quality which could transfer traffic to the site of the ad owner.