Top 10 Small Business Advertising Tips

No matter what type or size your business is, you certainly can’t afford to loose customer because of bad advertising efforts. Developing effective advertising campaigns takes a combination of strategy and creativity.1. Determine your target.Effective advertising begins with understanding the individuals who purchase your products and services, or those who have the potential to do so. Identify and shoot for a target audience with your customer advertising rather than creating a campaign that is more broad or generic.2. Find out what others are doing in your industry.Customer advertising is a competitive in most businesses. You need to figure out what the competition is offering and focus on what you have that they don’t. (Note: look for a company that you know is profitable) If you use the unique strengths of your business which might include special product lines that aren’t available in the industry, customizable products or service packages, or a customer loyalty program. This will guarantee attention to your business make sure you note all your strengths in your advertisements.3. When and where.Profitable advertisements are strategically located in the right place at the right time. The right places is usually determined by your target audience. If you realize that your target audience is diverse then don’t limit your customer advertising to one type for example, television or radio. Rotate each of your advertisements to reach a broader audience.4. Check if your advertisements are working.It is hard to know how your advertisement is doing unless you have a system to track customers. One way to do this is by making sure your advertisement has coupons on your printed ads, (newspapers, flyers, door hangers) this will allow you to track where customers saw your effective advertisements.Another alternative is to include a statement like, “Mention this ad and get an extra 10% discount.” These tactics are extremely effective, and they will help when evaluating the results of your customer advertising campaign.5. Good campaigns equal better the resultsA good advertising campaign takes time and money to develop. Customer advertising is the one major area of your business that budget should not be cut, nor should it be overlooked or neglected in any way. Your customer advertising is mainly what drives sales, look for ways to boost your advertising budget often. Some of the many advertising outlets now and days also takes more time than money.A great tip is to invest time in developing a Craigslist/kijii advertising campaign to take advantage of free advertising and be sure to make use of other free spaces, like community bulletin boards and as always word of mouth.NOTE : Creating a website is another great method of gaining new clients especially if your website accepts credit card payments see “Top 3 Reasons to Accept Credit Cards”5 more Advertising Tips1. Advertising is expensive, so make a plan know why and obviously what you are advertising and what you want to accomplish. make sure your advertising carefully and be sure to measure its effectiveness.2. Figure out what is the most appropriate sales promotion tools such as flyers, brochures and signs. Be careful to review each promotion for its effectiveness and evaluate what these advertisements say about your business.3. Signage should always be a larger part of your marketing campaign. Signs are an important part of small businesses and can be the most effective and consistent way for generating revenue.4. Every small business should be listed under the appropriate heading in the Yellow Pages, but not every business needs to buy expensive display ads. Be judicious.5. You should always network yourself. Get involved in your community. Join the chamber of commerce, business organizations, service clubs, and charities. .

Responsibilities of the Publisher in PPC Advertising

Advertising is necessary for every product to sell because advertising creates awareness of your product or service in the targeted customers. Without proper advertising strategy, a product cannot be sold to thousands of customers in short time. Online advertising is an effective form of advertising method that the most ad owners use. Online advertising can be done in many ways and PPC advertising is the most popular way to advertise a product or service. Google is the leader in PPC advertising network and has more than 80% of the total website traffic. So advertising with Google means that the ad will be published at the online places having the maximum hungry searchers.What is PPC advertising?The term PPC means “Pay Per Click” and PPC is the abbreviated form of this type of advertising. According to the Pay Per Click advertising, a publisher is paid only if a visitor hits an ad floating on the website of the publisher and reaches to the site of the ad owner. In this type of advertising, the publisher is paid for every click that takes a visitor to the site of ad owner from the site of publisher. Publishers have liked this advertising most because their job is only to motivate a user or a visitor to click the ad and as soon as the ad is clicked the amount in the account of the publisher increments. This increment is the cost of the keyword for which the site of the publisher was optimized.Responsibilities of the PublisherThe more hits a site gets, the more money will be earned by the publisher. So the earning of the publisher depends directly on the traffic he sends to the site of the ad owner. The publisher could motivate a user or a visitor to click the advertisement by providing them unique and quality content in the page. There is the number of activities that a publisher must do to achieve his goals. These main of these activities are keyword research and writing unique and quality content that could retain a visitor till the end of the page and motivate him to click the advertisement. Keyword research must be done to find those keywords that have the potential and are not saturated yet.Yahoo and MSN are the other best PPC type of advertising networks ranked after Google. So if you own a site and want to earn serious money without selling anything then register a publisher account with Google and start publishing unique and quality which could transfer traffic to the site of the ad owner.

The Seven Deadly Sins of Advertising

Sin No. 1And in many ways this is the biggest sin of them all!
The total lack of genuine accountability and effectiveness. More and more evidence is emerging that there is ample justification for questioning a major advertising pretension that it does, indeed, work at all!The repetitious cry and certain belief that “creativity” is the answer to all marketing problems – it isn’t and frankly never really has been.It’s a given that all human knowledge is provisional but it is also incremental, the sum of what we know to day is far greater than thirty years ago – with, possibly, the sole exception of marketing/advertising. Nothing new has been added to the armory of advertising…no debate is taking place as to where to go next! Perhaps that is because there is no place else to go!However to day it is still an article of faith among advertising people that advertising will not change because “it works”!Facing the painful truth is the first essential step in devising a sensible strategy for the perpetuation of advertising. And the painful truth is “Advertising no longer works”!Sin No 2.Is it because that, for financial reasons, you do not want to address the problem of clutter…because it is a huge and growing problem which contributes to the declining effectiveness of all advertising.
The poor old customer, or in advertising speak, Consumer, does not want to take delivery of even more messages, after all they do not appear to be taking much notice of the messages that exist already!
The advertising world has dehumanised and depersonalised the process of communication and very little evidence of consideration of the consumer exists.Sin No.3You just don’t listen, whenever some well meaning person dares to question the “Advertising Works” article of faith, down comes a torrent of abuse, and the fact is it can only be a torrent of abuse because you do not have a solid fact to support your spurious claims. Listen to your Clients:
As one large Client recently explained: “In to day’s marketing landscape, building a brand is about a whole lot more than advertising. An advertising agency alone cannot deliver everything we need – even though agencies may claim to deliver this, it’s a myth”.
Or even listen to people closer to home:
Derek Morris, Chairman and chief executive of ZenithOptimedia attended “Media 360 Conference” in Wales. In a long letter in MediaWeek, he said, among other things, “But what are the lessons to bring home from South Wales? What should we actually do? And there, in the final session, reality caught up when the Client told us to “Change before you are dead”.Sin No.4If you don’t want to listen then for Heavens sake forget the glorious past.
Your current model of advertising was developed in the Sixties when product choice was much more limited and people were easier to stereotype into categories like income, sex and class. It was much easier for advertisers to target people and bombard them with sales messages.Today’s marketplace is different and all the old certainties are gone. To be effective in your communications it is sound advice to start with the premise that you know nothing about the people that you believe your product is aimed at.You all have become too parochial, too introspective, too convinced by your on hyperbole.Sin No.5Stop this insane rush onto Web 2.0 it is not a medium intended for mass advertising, and, as has been recently established, “Users became more or less desensitised to the Advertising”That was recently said of advertising on social networking sites.Clients are experiencing fast diminishing returns on their social networking ad investments.Clients are expressing disillusionment.Web marketers, ranging from Google at the apex of the ad triangle to the mass of small companies are showering social-networking sites with ad dollars without getting their hoped-for returns.The question is not “Has the advertising model broken”? The question now is “What are we going to replace it with”?The complacency of the IPA is overwhelming, they appear not to be doing anything to answer the increasingly strident complaints.Complaints such as, clutter, and here the irony is that advertising agencies appear to think that placing more advertisements is the way to solve clutter!Complaints such as lack of accountability, to day, and after fifty years of extensive advertising, there are no reliable figures available on audience measurements.And most certainly there are no effective studies as to the effectiveness of advertising…on sales…. As a return on ROI…and much more.To day it is more important that a close investigation as to the suitability of advertising on Web 2.0 be undertaken instead of rushing onto the Net and ignoring all the signs. These are that it is a highly unsuitable medium for advertising.After all it is “The Wild West” where anything goes!Sin No.6Your inability to move very rapidly into the post-advertising mindset is caused by you being unable to recognise Sins 1 through 5 above.Astonishingly, a sizeable percentage of marketers and marketing-service leaders seem mired in the advertising mind-set.The Cannes Lions Festival still celebrates ads-a position, one suspects, roughly equivalent to the Cannes Film Festival honouring silents. The One Show held two concurrent programmes this year-one for conventional ads, another for online. (One wonders who in this mix felt like a second-class citizen).In a transparent world, the power of an “ad campaign” to change minds is strictly limited, and getting more so every day. It’s way past time for the industry’s leaders to get naked and reinvent advertising…it they can!Sin No.7Your complete and utter lack of understanding of the word “communication” together with a lack of appreciation as to what can, and does, stifle effective communication.All advertising is a form of learning whereby the advertiser is asking people to change their behaviour after learning the benefits of the products or services on offer. However, we all tend to filter out information, which we do not want to hear. This clearly alters the effectiveness of conventional advertising in quite a dramatic way.The final purchase decision is invariably a compromise and this leads to a certain amount of anxiety; the worry that perhaps the decision was not the best or the right one. In order to minimise this anxiety the purchaser seeks to reinforce their choice and begins to take more notice of their chosen product’s marketing communications.Due to a lack of understanding of the communication process we have created a media society during the past 40 or 50 years, where the whole process has been de-humanised.There is now an extraordinary reduction in interaction because conventional advertising and marketing have become a one-way practice whereby information is disseminated in a passive form.So what are you going to do about this?